Howard Beige, co-owner of Rubie’s, knows your 10-year-old wants to be Jigglypuff. He knows you secretly want to go as Harley Quinn. He can even predict the next president—usually.
By the time Rubin died, in 1972, the soda shop had become a full-blown costume company, pulling in $100,000 a year, most of it from high-quality rental costumes that cost stores about $300 to buy and people about $30 to rent. The newly widowed Tillie divided the company equally among her four children and told them that if they couldn’t make it big enough to support four families, she’d sell it. “So that’s what we did,” says Beige, who was then still in high school.
You don’t have to be a fan of stilettos to want to hear what Tamara Mellon has to say about the state of her industry. The long-time shoe-preneur, who will speak at Fortune’s Most Powerful Women Summit in London this June, has loads of opinions on where retail is headed (hint: department stores are dead), not to mention her own ups and downs founding and running fashion lines.
The script follows the journey of this family and the costumes over the next decade. A journey that shows the company growing in every way; inventory, people, domain names…at one time Tom owned hundreds of domains. Then the movie climaxes, when Tom decides to buy one domain that would encompass all the costumes his company had to offer. Halloweencostumes.com, which he purchased for one million dollars. But would his hunch work this time?
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